Troy - Final Project

In this activist media production of a parody/spoof you can see a good basis of my argument and really get a clear picture of how the media is influencing the public’s wants/needs or what they think they want/need. This is really part of cultural hegemony that we talked about in class. With the media really shaping the culture and way the public reacts to news. In the sports world, news usually means scores and results, but today the media has made that include scandals and really the personal life of athletes. Having said that I know that other media covers the personal lives of athletes but news sources, such as ESPN in the sports world, used to mainly stick to scores and updates but really focus on both personal and on field play now a days. Another main concept covered is the idea of the attention economy and for example in the tweeting world it is the media’s job to bring in views in a short amount of time. This is seen when they use scandals to bring attention to their website in order to generate more traffic and therefore more views on all news products and not just that scandal. That really is a part of today’s media but the lengths the media goes to in order to bring in that traffic is what my stance is against. The media needs to keep the sports scandals more involved in today’s news and more focused on sports rather than everything that that player has ever done in their life just to bring in attention. This spoof really outlines a reality of press conference that one would expect with a little parody and going overboard, but the main point is the lengths of which the media tries to go personal rather than professional.


Works Cited
Gilbert, J. (2011, September 23). Scandals challenge sports reporters to look beyond the field of play. Retrieved November 3, 2015, from http://www.poynter.org/news/mediawire/146702/scandals-challenge-sports-reporters-to-look-beyond-the-field-of-play/
Hoyt, K. (2015, October 27). Comm in Pop Culture Fall 2015. Retrieved October 29, 2015, from http://comminpopculturefall2015.blogspot.com/
Jacobs, B. (2015, June 13). Why sports scandals are so mesmerizing. Retrieved October 5, 2015, from http://www.newsobserver.com/sports/college/acc/article23954026.html
Leondis, C. (2014, September 29). 10 SuperStar Athletes Involved in Major Scandals. Retrieved October 5, 2015, from http://www.blackenterprise.com/lifestyle/11-famous-athletes-involved-major-scandal/
The Pga Tour Prohibited Substances and Methods List. (2013, September 1). Retrieved November 16, 2015, from http://usga.org/uploadedFiles/2014-2015 Anti-Doping Manual.pdf